Tropical Smoothie Cafe
CHANGE IN LATITUDE.
Challenges
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Tropical Smoothie Café wanted to evolve the brand from a very literal “tropical” interior to a more sophisticated beach vibe that was bright, relaxed and fun.
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Communicate that the brand offered more than just smoothies and snacks.
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Develop menu items that complemented the smoothies without adding extra complexity for the Franchise Owner (no fryers or ovens).
Menu of The Kitch Services
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Brand strategy
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Research
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New interior design
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New brand identity logo
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Updated interior graphics
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New menu items
The Result
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Customer survey revealed that they would spend $8-$12 a visit with the new logo – up 50% in perceived spend.
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Rather than competing with smoothie only places, Tropical Smoothie Cafe was now in the considered set with Panera, Chipotle, Zoeys, and Subway.
