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Tropical Smoothie Cafe



  • Tropical Smoothie Café wanted to evolve the brand from a very literal “tropical” interior to a more sophisticated beach vibe that was bright, relaxed and fun.  

  • Communicate that the brand offered more than just smoothies and snacks.

  • Develop menu items that complemented the smoothies without adding extra complexity for the Franchise Owner (no fryers or ovens).


Menu of The Kitch Services

  • Brand strategy

  • Research

  • New interior design

  • New brand identity logo

  • Updated interior graphics

  • New menu items


The Result

  • Customer survey revealed that they would spend $8-$12 a visit with the new logo – up 50% in perceived spend.

  • Rather than competing with smoothie only places, Tropical Smoothie Cafe was now in the considered set with Panera, Chipotle, Zoeys, and Subway. 

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