Uncle Maddio's Pizza
READY FOR EXPANSION.
Challenges
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Uncle Maddio’s is in a highly competitive fast casual pizza category and struggled with low brand awareness and brand confusion and wanted to gain a competitive advantage over its competition.
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They knew they needed to eliminate slow lines during the ordering process.
Menu of The Kitch Services
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Developed new brand identity
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Revisit the menu system and menu items
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New store design
The Result
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The brand identity was updated by minimizing the Uncle portion of the name and emphasizing Pizza.
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To increase throughput, a new menu board was implemented and a supplement handout menu with product descriptions was developed.
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After developing and introducing a new product category, the Foldwich, the brand received a Menu Masters honorable mention.
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Updated the Maddio's ordering process and created a new lively environment bringing Uncle Maddio to life.
